Introduction
In the fast-paced world of digital marketing, GoHighLevel has quickly risen to prominence as an all-in-one platform for agencies, businesses, and freelancers. Offering tools for CRM, marketing automation, sales funnels, and much more, GoHighLevel has transformed the way businesses handle their marketing and sales processes. But who owns GoHighLevel, and how has its ownership shaped the platform’s growth and features?
To answer this question, we need to take a closer look at the origins of the platform, the key figures behind its creation, and the company’s vision. This article will uncover the story of GoHighLevel’s ownership, how its founders’ leadership has influenced its trajectory, and why knowing the company’s leadership matters for users.

Company Background – The Growth of GoHighLevel
GoHighLevel was founded in 2018 by Shaun Clark and David Phelps. The duo had significant experience in the digital marketing space, having worked with hundreds of marketing agencies and business owners. Their vision for GoHighLevel stemmed from the frustration they saw in the industry: many businesses were using multiple disconnected tools for CRM, email marketing, funnels, and automation. They wanted to build an all-in-one platform that would allow businesses to streamline their processes, save time, and grow more efficiently.
How GoHighLevel Began
Shaun and David’s goal was clear: to create a single platform that could replace the need for multiple software tools. The duo understood that digital marketing agencies, in particular, were constantly juggling several different platforms to manage client relationships, sales, marketing automation, and reporting. They saw an opportunity to simplify and unify these functions in one tool.
After a lot of research and development, GoHighLevel was born. The platform quickly gained traction among marketing agencies and small businesses due to its ease of use and powerful features. It offered a suite of tools that integrated seamlessly, allowing users to create customized sales funnels, manage leads, automate follow-ups, and more—all under one roof.
A Growing Company
GoHighLevel’s growth was exponential. The platform attracted a dedicated user base who appreciated its ability to reduce complexity and streamline their marketing operations. As the demand for all-in-one marketing tools grew, GoHighLevel expanded its offerings, adding even more advanced features, integrations, and support for businesses of all sizes.
From its humble beginnings, GoHighLevel now serves thousands of users worldwide, becoming a critical tool for marketing agencies, freelancers, small business owners, and even larger enterprises. As the company continues to evolve, the leadership’s focus remains on delivering value through innovation, customer support, and an understanding of the unique challenges businesses face in today’s digital marketing landscape.
Why Ownership Matters: How Leadership Influences GoHighLevel
Now that we know a bit about GoHighLevel’s origins, let’s explore why ownership matters for users and customers. The leadership behind GoHighLevel plays a crucial role in shaping the platform’s development, updates, and overall user experience. Here’s how:
Influence on Product Development
The ownership and leadership of a company often directly influence the direction of its products. In the case of GoHighLevel, the founders’ deep understanding of marketing and business operations has been a significant factor in the platform’s evolution. Shaun Clark and David Phelps have always prioritized the needs of digital marketing agencies and small businesses, and this is reflected in the constant improvements to the GoHighLevel platform.
With an eye on simplicity and functionality, the leadership team has consistently added new features that directly address user pain points. For example, the introduction of the CRM system, sales funnels, and marketing automation tools came from years of feedback from users who needed an all-in-one solution that simplified complex processes.
Commitment to Customer Support
Another crucial aspect of ownership is how it affects customer support. GoHighLevel’s leadership team has placed a strong emphasis on providing world-class support to its users. From the beginning, the founders recognized that building a great product is only part of the equation—the support and guidance provided to users are equally important.
Through regular updates, active community engagement, and responsive customer support, the GoHighLevel leadership ensures that customers get the help they need when they encounter issues or have questions. This user-centric approach has helped GoHighLevel build a loyal customer base that trusts the platform and its leadership team.
Vision for the Future
Leadership also determines the long-term vision of a company. GoHighLevel’s founders are not just focused on the present; they are continuously thinking about the future and how they can expand the platform to meet the evolving needs of users. As the digital marketing landscape continues to evolve, GoHighLevel’s ownership remains committed to making the platform adaptable and future-proof.
For example, GoHighLevel continues to develop and implement advanced automation features, AI-driven insights, and enhanced integrations with other popular tools. The leadership’s vision is clear: GoHighLevel should be a one-stop solution for marketing agencies, businesses, and freelancers, helping them thrive in an ever-changing digital environment.

How GoHighLevel’s Ownership Aligns with User Interests
So, who owns GoHighLevel? GoHighLevel is owned by Shaun Clark and David Phelps, two entrepreneurs with a strong background in digital marketing and a clear vision for improving the tools available to marketing agencies and businesses. Their leadership has been instrumental in driving the company’s growth and developing a platform that directly addresses the pain points of marketers worldwide.
The ownership and leadership behind GoHighLevel have not only influenced the platform’s development but also its customer-focused approach. By consistently prioritizing user feedback and offering unparalleled support, the founders have cultivated a platform that helps businesses and agencies streamline their marketing efforts and drive growth. GoHighLevel’s success is a direct result of Shaun and David’s commitment to innovation, customer satisfaction, and a deep understanding of the challenges faced by digital marketers.
As GoHighLevel continues to evolve, users can rest assured that the leadership behind the platform remains focused on providing the best possible solution for digital marketing success.
FAQs
Who owns GoHighLevel?
GoHighLevel is owned by Shaun Clark and David Phelps, two digital marketing experts who founded the platform to solve the challenges faced by agencies and businesses in managing their marketing operations.
What is GoHighLevel’s primary goal?
GoHighLevel aims to provide an all-in-one platform that simplifies marketing, sales, and customer relationship management for businesses and agencies. The goal is to reduce the need for multiple tools and provide a seamless user experience.
Why is GoHighLevel so popular among agencies?
GoHighLevel is popular among marketing agencies because it combines several powerful tools (CRM, funnels, automation) into a single platform, allowing agencies to streamline their operations, save time, and increase efficiency.
How does the leadership at GoHighLevel influence product updates?
The leadership at GoHighLevel plays a pivotal role in product development. Shaun Clark and David Phelps focus on user feedback and continuously update the platform to add new features, enhance functionality, and improve the overall user experience.
How does GoHighLevel support its users?
GoHighLevel offers exceptional customer support, with regular updates, a vibrant user community, and dedicated support teams available to assist with any issues users encounter.
Is GoHighLevel suitable for small businesses?
Yes, GoHighLevel is ideal for small businesses that want to automate their marketing, manage customer relationships, and increase conversions without the need for multiple separate tools.
Key Takeaways
- GoHighLevel is owned by digital marketing entrepreneurs Shaun Clark and David Phelps.
- The leadership behind GoHighLevel has focused on creating an all-in-one marketing platform that addresses the needs of businesses and agencies.
- GoHighLevel’s growth is driven by a vision of simplifying marketing operations, providing automation, and offering customer-focused solutions.
- Understanding who owns GoHighLevel gives users insight into the platform’s development, vision, and future updates.