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Understanding the Basics of Paid Social and Paid Search Ads

What is Paid Social?

Definition and Basics of Paid Social Media

Key Platforms for Paid Social: Facebook, Instagram, Twitter, LinkedIn

How Paid Social Differs from Organic Social Media Marketing

Benefits of Using Paid Social Media Advertising

What is Paid Search?

Definition of Paid Search Advertising (PPC)

How Paid Search Works? Bidding, Targeting, Ad Placements

Paid Search vs Organic Search (SEO)

Benefits of Using Paid Search Ads for Businesses

What is a Paid Search Campaign?

Overview of a Paid Search Campaign Setup

Key Elements of a Paid Search Campaign | Keywords, Ads, Budget, Targeting

Common Challenges and How to Overcome Them

Metrics to Track in a Paid Search Campaign

Key metrics include:

Paid Social Media Advertising Definition

The Rise of Social Media Advertising

Understanding Different Ad Types (Image, Video, Carousel)

Key Metrics to Track (CTR, CPC, CPA)

How Paid Social Integrates with Other Marketing Strategies

FAQs

What is the difference between paid social and paid search?

Which is better for my business: paid search or paid social?

How do I set a budget for paid social and paid search campaigns?

What are the key metrics to track in a paid search campaign?

How long does it take to see results from paid social and paid search?

Key Takeaways

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