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Social Proof for E-commerce

Using social proof to increase e-commerce conversions

What is Social Proof and Why is it Crucial for E-commerce?

Social proof refers to the concept that people tend to follow the actions of others, especially in situations where they are unsure of the correct behavior. In the context of e-commerce, social proof includes customer reviews, testimonials, influencer endorsements, and even user-generated content. The power of social proof lies in […]