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Structuring Your Project Pages – The Anatomy of a Good Case Study

Project Overview: The Hook

Start with a clear and engaging overview. This is where you set the stage for your project.

Example: 

The Process – Where the Magic Happens

This section is crucial. Here, you need to walk the viewer through your creative process, showing how you solved the problem.

Each step in this section is a mini-story. Consider breaking this down into bite-sized pieces with images or screenshots for visual impact.

Example:

Visual Transformation: Before and After

People love a good before and after story. This is where you show the actual visual impact of your work.

A powerful before-after visual can quickly demonstrate the problem-solving aspect of your work and how your design directly addresses the client’s needs.

Example:

Before: The old website had a cluttered homepage with small text and unclear call-to-action buttons.
After: We introduced a minimal layout with large typography, clearer CTAs, and streamlined navigation, resulting in a 25% increase in conversions.

Outcome & Impact – The Results Speak for Themselves

This is where you prove your worth. Every great project page should show measurable results.

This is your chance to demonstrate ROI. Clients want to see results, not just pretty pictures.

Example:

Why Storytelling in Portfolio Pages Matters

Every project page in your graphic design marketing portfolio is an opportunity to show your thought process, not just your end result. By focusing on the story, you engage potential clients and employers in a way that simply showcasing your work doesn’t.

You’re not just displaying a logo redesign you’re explaining why it works, how you arrived at it, and what impact it has.

The Benefits of Strong Project Storytelling:

Key Takeaways

A well-executed case study page in your portfolio is the difference between being a designer who does good work and a designer who solves real problems. Structure your pages to show your process, your transformations, and your results. Use before-and-after visuals, clear captions, and client testimonials to add layers of context and credibility.

Your graphic designer portfolio website should not just showcase your work it should narrate the story of each project. This way, potential clients can see your value from the moment they land on your page.

FAQs

How many projects should I showcase on my portfolio?

5–7 strong case studies. Focus on quality and story, not quantity.

Should I include personal projects or only client work?

Both. Personal projects show initiative, creativity, and versatility. Client work demonstrates your ability to solve real-world problems.

What’s the best way to organize my portfolio?

Start with your best work, organize by type of project (branding, web design, print), and include filters for easy navigation.

How do I make my case studies more engaging?

Use storytelling techniques: show how you approached a problem, walk through the process, and highlight the impact your design had.

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