At Shmai, we partnered with Fritz Fechner, a talented and passionate photographer, to create a portfolio website that beautifully showcases his artistic vision. The goal was to develop a platform that not only highlights Fritz’s diverse photography collection but also engages visitors with a seamless browsing experience.

The website had to strike a balance between aesthetics and functionality, with a minimalist design that allows the photographs to take center stage. Additionally, it needed to cater to both potential clients and photography enthusiasts, offering an intuitive way to explore Fritz’s